What is your USP?
What is your USP?
When starting out on a new business venture or project, working out what your USP (Unique Selling Point) is, is a great starting point. What makes you or your brand distinct, what sets you or your brand apart from other businesses selling similar products or offering similar services etc…
In short - What makes you/your business stand out?
Defining this key area ahead of creating your marketing assets will pay dividends in the long term, not just because you know instantly who your target audience actually is, but it will also save you time and money when developing a marketing strategy. Particularly crucial for a start up!
Here’s a few questions to jot down, scribble notes, talk to friends and colleagues about - sometimes they will be your true critiques and voices of reason when you’re in this phase.
Who is your demographic & target audience?
What problems do they need solving?
Why is your product(s) or service distinct from others?
Where and why did your business begin, we all LOVE a good story!
Here at RedTeal Creative we thrive on helping small independent business or individuals fine tune their USP. From here a brand or a re-brand is developed and created, followed by content that speaks exactly to your target audience. Seeing a brand being born or get re-established and subsequently thrive is a huge joy for us!
Book a free discovery call now, we’re all ears… ;)
